Digital Experience for Know Thyself by Kerry Pastine

Authoring a book is a serious undertaking. Producing the right format to allow the reader to discover and write down their own story is something else entirely. The author’s goal was to capture the essence of a series of coaching sessions in book form. To do this, we took field trips to bookstores, created test versions of each chapter, and put the material in the hands of Kerry’s clients to gather feedback. By doing this, we were able to find a format that was both approachable and truly captured Kerry’s coaching style.

In addition to the print book, we worked together to create an immersive digital experience for the book as well. I designed and hand-coded the website, recorded the audio for both the audiobook and a 15-day meditation program. I also hand-coded a responsive microsite for the meditations and turned it into a successful Android app using Adobe PhoneGap.