Hi! I'm Paul ✨

I create clarity from complexity.

Enterprise Product Designer | Super IC

PRODUCT IS KEY 🧩

High Performing Product Designer

With a proven track record across multiple Fortune 500 companies, I specialize in creating intuitive, efficient, and visually stunning digital products. I can help you streamline your product design → delivery process and deliver exceptional results.

My Process

CASE STUDIES 🕵

My Latest Work

AI-FIRST UPSKILLING

Prompt, Build, Refine: Leveling-Up with AI

A six-month deep dive into AI-driven UX design and development. I vibe-coded this website using Google AI Studio, and refined the code in VS Code + Copilot. I prototyped BrowserFence in 13 days using Figma Make. I pushed Adobe Firefly and Google’s Nano Banana AI image gen to their limits. Along the way I uncovered AI’s gaps: misattributed quotations, hallucinated code, and bad advice. I then built repeatable workflows (markdown context files, design tokens, QA steps) that balanced AI speed with human precision.

Gen AI Front-End Dev AI Workflows

25+ COMPONENTS BUILT

98 PAGESPEED SCORE

Case Study Design System ↗

ALLUDO / PARALLELS

Designing the Future of Remote Work

Simplifying secure remote access with intuitive user experiences across two enterprise products: Parallels Browser Isolation and Parallels DaaS. I led 0 → 1 UX design, developing scalable systems, modular interfaces, and high-trust user flows, delivering clarity and control for IT admins and end users alike.

0 to 1 Design Figma + Make Virtualization

<10 min SYSTEM SETUP

90% TASK SUCCESS

Case Study Figma Make Demo ↗

LUMEN TECHNOLOGIES

Transforming Enterprise Sales into a Self-Service Marketplace

I led the redesign of Lumen’s internal sales quoting tool, cutting quoting time by 70%. That work led to defining the North Star vision for the Lumen Marketplace, the company’s first customer self-service platform. Through rapid prototyping and strict design system alignment, we turned one of the most complex enterprise sales processes into a scalable, modern buying experience still live today.

SaaS / NaaS Usability Testing Design Systems

+70% QUOTING SPEED

1000+ NaaS CUSTOMERS BY 2025

Case Study View Live at Lumen ↗

CENTURY LINK / LEVEL 3

Cross-Platform Network Health at a Glance

Delivering real-time visibility into enterprise network health through a streamlined, cross-platform mobile app. Click-through prototypes in Axure RP defined a clear, native-feeling experience, while development in Ionic brought it to life, merging monitoring and ticketing into one cohesive tool that empowered users with clarity and control on the go.

Mobile Design Ionic Framework SAFe Agile

3 Taps INCIDENT RESOLVED

24/7 REAL-TIME NETWORK HEALTH

View Case Study

WHY ME? 💪

My Key Strengths

Decade+ Leading Enterprise UX

My background spans years in the Fortune 500 enterprise B2C and B2B space, including telecom, virtualization, productivity, and finance.

Proficient in AI-First UX

I lean into AI, while applying design thinking principles to craft intuitive, user-centered solutions that align with business objectives.

Skilled in HTML & CSS

My Computer Science degree and 2025 AI-first coding skills enhance collaboration, enable more realistic designs, and improve communication.

Master at Visual QA

I catch subtle details that others often miss, and clearly communicate them to QA and engineering via Jira, Teams, and/or Slack.

Humble & Purposeful Mindset

I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.

Effective Collaborator

I've successfully worked across huge organizations: senior leadership, product, business, engineering, tech writing, legal, and marketing to launch products.

TESTIMONIALS 👍

Reviews From My Managers & Peers

"I want to recognize the excellent work and working style of Mr. Paul Shellooe. Not only have I seen some top notch design from Paul, I also appreciate his flexibility in changing between design systems, refactoring, and always striving for excellence. He really leans into his projects."

- Lon Breslow, Sr. Director, Customer Experience

"I enjoyed collaborating with Paul on ideas to improve the user experience, and I learned from him that some basic things that go a long way. Paul listened well to the technical and business-driven limitations that sometimes got in the way, and he still found a way to make the experience visually appealing, yet simple-to-use."

- Tatiana Goss, Sr. Technology Architect

"Words cannot describe how awesome Paul has been in his effort to expedite the development and launch of the final product. He understands aggressive timelines, over-delivers on the expectations set on him, and brings people up toward his level with his quality of work, his can do attitude and ability to push through disagreements. I have confidence that with individuals like Paul supporting the project, we will effectively deliver a great experience to the market. We could all be a little more like Paul."

- Bobby Cottrell, Director, Global Field Marketing

"Paul was an invaluable resource when it came to safeguarding the customer experience. He was often tasked with making adjustments to meet product and operational requirements, and was a reliable resource when those changes were needed on-the-fly. Paul saved so much time by rapidly applying changes to the designs so that stakeholders could see a real-time representation of how the experience would improve. While he was able to quickly accommodate change requests, he also made sure to put the customer experience first in tactical decisions. He played a huge part in the launch of the Lumen Marketplace. Thank you on behalf of the entire Internet Product Management team!"

- Andrew Peacock, Senior Director of Product Management

"I have worked with Paul on several projects to create 'Best in Class' user experience flows. His expertise, perseverance, creativity, and can-do attitude have defined a logical, thoughtful flow for our self-serve customers. It is mostly because of your efforts Paul, that we have a user-centered experience to develop from. You're always open to listen to any input, determine the optimal user experience, and create flows that achieve our goals. Thank you for all you do, day-in and day-out!"

- Anthony J. Brooks, Global Business Process Innovation

"A huge note of gratitude to Paul Shellooe for working tirelessly to deliver on schedule. The project was ground-breaking, delivering a new platform in under 5 months from inception to production. With borrowed resources, new teams formed and pivoted to accommodate new requirements. Your mindset and the behaviors are paramount to the long-term success of the company."

- Shawn Draper, Chief Transformation Officer

TRUSTED BY THE WORLD'S TOP COMPANIES

✉️ GET IN TOUCH pshellooe@protonmail.com

📍 Lisbon, Portugal + Denver, Colorado

I create clarity from complexity. Enterprise Product Designer | Super IC |